Cherise aims to inspire and empower each individual who sits in her chair by enhancing their own unique beauty through hair color and by offering exceptional service. She operates independently and colors hair out of New Collective NY, in the heart of midtown Manhattan.

Originally from the sunny beaches of Southern California, Cherise started her career in 2008 before relocating to NYC in 2015. What sets Cherise apart is her fearless and dynamic ability to execute highlights that range from bright and bold to lived-in and sunkissed. Beach and sun-bleached hair has always been a love and inspiration to her as she dreams highlights into reality on all hair color backgrounds. 

Cherise’s New York City career and advanced technique refinement were built on at Serge Normant at John Frieda and Marie Robinson Salon. She is known for color transformations which include celebrities such as Diane Kruger, Michelle Gomez, Stella Maxwell, and Ansel Elgort. Her confidence and meticulous approach to coloring hair has made her an expert in highlighting, balayage, color corrections, platinum blondes, and perfectly toned and blended brunettes and redheads.